AI Meets Compliance: Leveraging Tech to Power Your Transfer Pricing Team
June 10, 2025 11:00am ESTTransfer pricing benchmarking has always posed challenges for taxpayers, but service providers can face even greater obstacles. Limited visibility into each client’s industry and an overwhelming volume of transactions make comparable company searches especially difficult. Add to that, growing regulatory scrutiny, tax authorities’ preferences for local benchmarks, and the inherent subjectivity of manual comp selection leave benchmarks vulnerable to challenge and rejection.
Artificial Intelligence (AI) helps overcome these challenges by automating key parts of the benchmarking process, reducing subjectivity, delivering more consistent and defensible comp sets and arm’s length ranges. Its speed and scalability also open the door to producing more reports, serving more clients, and expanding your business—without adding headcount.
Of course, to get these results, you need to know how to use AI effectively. In this practical and informative webinar, we’ll show you how to conduct efficient, technology-driven comp searches—and walk you through a live demonstration.
Earn one CPE credit for attending.
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Learning Objectives
Understand the risks associated with traditional transfer pricing benchmarking.
Comprehend the various challenges service providers face in transfer pricing comp selection.
Grasp the advantages of AI-driven comp searches beyond improving workflow.
Discover new benchmarking search criteria and how to use data to support transfer pricing comps.
Understand new search methods beyond SIC codes that reduce subjectivity in comp selections and go beyond standard industry codes.
Witness how an AI-driven search works in real-world transfer pricing consulting firms.
The Host
Kieron Gaffney
Founder & Executive Director, Hybrid TP Global/Director, Transfer Pricing, DFDL
Kieron Gaffney is a seasoned international tax professional and transfer pricing specialist with over 13 years of experience advising multinational businesses across various industries and jurisdictions. He commenced his career at Smith & Williamson in London, where he achieved qualifications as both an ACCA accountant and ATT tax adviser, establishing a robust foundation in tax compliance and advisory services. Throughout his career, Kieron has demonstrated a consistent ability to lead and innovate. He has successfully established and led four transfer pricing practices within different organizations, each of which continues to thrive, reflecting the enduring value of the frameworks and teams he developed. In 2023, Kieron founded Hybrid TP Global, a specialist consultancy firm dedicated to delivering commercially focused, cross-border transfer pricing solutions. Under his leadership, the firm has expanded its presence with offices in London and Dubai, serving a diverse client base across both mature and emerging markets. Hybrid TP Global not only provides direct support to multinational groups but also acts as a strategic partner to law and accounting firms. The firm assists these professional services organizations in building and scaling their own transfer pricing capabilities, offering expertise in technical delivery, branding, resourcing, and client development. In addition to his role at Hybrid TP Global, Kieron serves as Director of Transfer Pricing at DFDL, a leading regional law firm. He is renowned for his ability to translate complex regulatory requirements into clear, actionable strategies, making him a trusted advisor to CFOs, tax directors, and in-house legal teams navigating the complexities of global tax compliance.
Andrei Enoiu
Solutions, Engineer, Sales
Andrei Enoiu over 20 years of transfer pricing experience, both in general transfer pricing consulting and tax technology. Enoiu started his career in professional services at Exactera, and has prepared transfer pricing documentation and planning analyses for clients in a vast array of industries which have successfully passed tax authority scrutiny. For the last decade, Enoiu’s focus has shifted to tax software product management at Thomson Reuters and Exactera, bringing tax software tools to market that meet user needs. Enoiu attended the Leonard R. Stern School of Business at New York University, where he earned his Bachelor of Science in Finance and International Business Cum Laude. Enoiu also holds a Master of Business Administration from the Robert H. Smith School of Business at University of Maryland.