Coca-Cola vs Commissioner: What Went Wrong?

Coca-Cola vs. the IRS: What Every Tax Professional Needs to Know

In one of the most high-profile transfer pricing disputes to date, Coca-Cola was hit with a staggering $9 billion tax adjustment after the IRS challenged how it priced intercompany transactions involving U.S.-owned intellectual property. What went wrong and could it have been avoided?

In this on-demand webinar, Economist Dr. Ednaldo Silva, Exactera COO Mimi Song, and Paul Sutton of LCN Legal break down the case from both legal and economic angles. You’ll gain valuable insights into:

• Why Coca-Cola’s transfer pricing approach triggered IRS scrutiny

• The role intercompany agreements played in the case

• How other multinational companies can avoid similar pitfalls

Watch now to see how Coca-Cola could have approached transfer pricing with intangibles–and possibly ended up with a better outcome.